Targeting & Positioning
Targeting & Positioning
STP is a marketing approach where you segment your audience, target the best-fit audience segments for your product, and position your product to capture your target segment effectively. The result of this process are differentiation; meaning that your product stands out from other similar products.
Targeting & Positioning Benefits
Targeting and positioning strategies help you identify who your customer is and what they want. This will result in a more relevant and meaningful customer experience that builds better business relationships.