The world of advertising and marketing has evolved at a rapid pace in the past few years and it is likely to stay that way even in the future. Each year, there are a few trends that shape how businesses go about their marketing campaigns. Those who fail to take advantage of the trends and utilize outdated methods are often left behind in the competitive online world.
Whether a business is prioritizing organic reach or paid ads, it is essential to combine some proven methods with trendier elements. This will help businesses optimize the plan and likely generate better results. This article is about the trends that will shape SEO and advertising in 2025. Use this as a guide and work with a company that provides services like SEO in Birmingham, AL to prepare your plan.
AI Will Continue to Dominate SERP
Last year, Google started to roll out AI overviews across the world. Shortly after, both positive and negative reactions started to spread on the Internet. For limited search queries, Google provides AI-generated responses at the top of SERP. They are summaries of information compiled from the SERP.
AI responses minimize the need to click through numerous websites. Expect these overviews to show up in even more searches in 2025. So, this means it is important to adjust to this new norm. Businesses focusing on SEO in Birmingham, AL should now prioritize positioning their content to be included in the AI overviews.
Video Ads Will Get Shorter
Even with a surge in popularity of short videos, there were still long ads showing on platforms such as YouTube. However, expect almost all the companies to make their ads shorter in 2025. This is because short-form video content provides the highest return on investment.
Many marketers and advertisers are shifting their focus to Instagram reels and YouTube shorts. They are increasing their investments on these platforms while decreasing on the others.
In 2024, we saw the ads getting shorter. But in 2025, expect them to get even shorter because more than half of the population closes out a video in 20 seconds. The top advertising agencies in Alabama prioritize short video content over long ones. They are the new norm and companies looking to increase their reach should focus on it in 2025.
User-Generated Content Will Boost Organic Traffic
User-generated content (UGC) is a type of content posted by users about the products of a company. Unlike sponsored posts, this type of content is usually genuine as the users highlight the pros and cons while sharing their overall experience.
Platforms like Reddit are playing a part in Google’s best effort to rank the content that best serves the user. Businesses that can focus on UGC will have an easier time getting organic traffic because people prefer reading genuine reviews and most of them use forum platforms a lot. So, businesses should use these platforms and let the users have open discussions
More Influencer Marketing
Influencer marketing has been around for a while but it will now progress beyond just the basic endorsements on social media platforms. Businesses will now prioritize long-term collaboration with micro-influencers to reach their target audience.
Reliability, authenticity, and believability are a few important things that help build consumer trust. To ensure genuine connection and achieve a better ROI, marketers, and advertisers need to choose influencers carefully. Top advertising agencies in Alabama recommend picking the one that shares the brand’s values is ideal.
Conclusion
SEO and advertising are critical parts of any good marketing plan. To utilize both of them, it is essential to stay updated with the trends. The ones mentioned in this article will likely shape the digital marketing and advertising world in 2025.
